Anyone can create a basic website. But what makes a good website? And more importantly, which qualities make an effective website? When your audience or potential customers hear about your brand, they might first check out your website. But your small business website needs to be more than just a…

You’ve decided it’s time to start a business website. Congratulations! But honestly, simply setting up a simple website is no great shakes. Especially if you create one with a drag-and-drop builder, you can have a website up and running in no time. The question is, what should a business website…

What is the ideal, or minimum number of pages for a website, especially for a small business? You can create unlimited pages, but the bare minimum for a business should be a 5-page website. What is a 5-page website? A 5-page website of a business or brand is a simple one with 5 distinctive pages…

You should use WordPress if you have a limited budget but want to set up a website quickly and to maintain it yourself, without needing the help of your web developer. You should use a custom website with coding if you want immaculate coding, with more security and flexibility, and…

Your brand story is unique. What you do, why you do it, how, and what you believe in, are all unique elements that together create your brand story. How do you share these elements and their uniqueness with your audience? The messages you use to communicate the core aspects of…

What is brand imagery? Brand imagery is a set of all the visual brand attributes like graphics, images, logos, and colors that help your audience recognize and remember your brand. Simply put, brand imagery is the visual identity of your business. You can think of it as the brand look and feel and it…

When we say the word values for personal lives, we refer to a moral compass that guides our right and wrong, and what we stand for. It’s the same for brand values. If you manage a company, you know that tough choices have to be made every day, sometimes very…

Business vs brand: What’s the difference, and why should a business owner care? That’s the question I get a lot from my business clients who want to know why they need a brand story. The biggest difference between a business and a brand is that a business refers to a…

If you want to drive website traffic, you need to know what your target audience is searching for online. That is the main purpose of keyword research. But it’s not just traffic you need. If you have a business, you need to generate leads and drive sales. You need to…